The foundation of Jarislowsky Fraser’s investment approach is an emphasis on fundamental research.  The firm follows a bottom-up investment process, focusing on firms that are regional or global leaders in their industries.  Each investment candidate must meet four criteria to be considered for purchase:

 

	Strong management
	Sustainable growth in earnings and cash flow
	Sound balance sheet
	Reasonable valuation

The firm relies primarily on internal resources to develop strategy and generate investment ideas.
Each year, our investment professionals visit many Canadian, American and International companies.
We supplement this schedule of company visits with internal research, library and database services.

Research assignments for industry sectors and individual companies rotate among the professional staff. This approach encourages debate, provides a wide range of information and is an important element in the analysis of a company's fixed
income and equity securities.