Jarislowsky Fraser’s primary goal is growing
capital for its clients in a low risk manner. The firm’s philosophy is founded upon conservative, time proven principles of fundamental investing. The firm constructs diversified, high quality portfolios that are designed to preserve the real purchasing power of its clients' funds with minimal risk and to achieve long-term growth for its clients. This investment approach has produced consistent returns through changing economic environments. It has been particularly effective in minimizing the volatility prevalent in today’s global markets. The firm's investment philosophy has not changed throughout the history
of the firm.

Jarislowsky Fraser employs a low risk approach toward the management of both equities and fixed income investments.  Securities of companies that the firm believes to be speculative are avoided. Investing in proven, well-managed, high quality companies which are financially sound minimizes portfolio risk. This approach is reinforced through extensive in-house equity and fixed income securities analysis. The firm believes high quality equities are the best source of long-term growth for a portfolio, while bonds should provide income to meet current requirements.

Jarislowsky Fraser uses a number of risk controls in order to reduce volatility and preserve capital over the long term:

	Emphasis on long term trends
	Fundamentally based research
	Focus on high quality stocks
	Portfolio diversification
	Low portfolio turnover (reducing costs and promoting tax efficiency for taxable investors)